La belleza está en ti, solo tienes que cuidarla

At our core, we believe that healthy skin is beautiful skin. That's why we've created a line of skincare products with unique and innovative formulas developed by skin experts and endorsed by dermatologists. Our products are backed by science and feature highly effective active ingredients, including our signature ingredient: Snow Flower Stem Cells.

Our mission is to empower individuals to embrace their natural beauty. We believe that aging is a natural and beautiful part of life. For this reason, at the heart of our philosophy is a commitment to promoting healthy, radiant skin.

Nieves Álvarez

The making of NIEVES by Nieves Álvarez



Nieves Álvarez

Founder · NIEVES

Nieves, a renowned top model and TV host, learned early on in her career the importance of maintaining healthy skin through an effective skincare routine. With over 30 years of guidance from the best dermatologists and experts in skincare around the globe, Nieves has developed a philosophy that healthy skin is beautiful skin.

Adriana Castro


Adriana brings a decade of experience in the beauty industry and specialized expertise in dermocosmetics to this new skincare brand. With a keen eye for business and a passion for skincare, she leads our team in creating  a unique brand that offers innovative and effective solutions.


Thank you for your time, dedication and passion. Nieves by Nieves Álvarez has been created with an unwavering love and support from a very talented team. 

Pilar Lucas
Mario Sierra
Silvia Pini
Fran Marto
Juan Avellaneda
Joca García
Laura Garna
Ramón Ríos
Harold Victoria
David Santacruz
Andrea Bueno
Paloma Filgueiras
Alicia Pelayo